When we write a blog post, draft a leaflet, design a poster or click 'publish', it's important to think about who we're trying to reach, and what will get through to them. This isn't just about the mechanisms, it's also about the tone of voice, the words we choose and the messages we decide to present. Sometimes we get it right, by chance or intuition. Sometimes - especially when we're trying to reach out beyond people like us - we fall flat on our faces.
Here's some ways that you can segment your audiences, to make sure your talking gets heard. The article was first published in the environmentalist.