Sustainable tourism - whole-company training

From time to time I've been invited to work with Jane Ashton and her team at First Choice, now part of TUI Travel plc.  Jane understands the importance of enabling sustainable development to leave the safe haven of the CSR team, and spread virally through the organisation. One way that First Choice encourages this is through tailored training for people in different parts of the organisation, whether they work in retail shops, in holiday destinations, liaising with local suppliers of accommodation and activities, or in teams that dream up the new products to sell to holidaymakers.  I was delighted to be asked to work with Jane's team and the Travel Foundation to develop this training.

Once piloted by First Choice, the training courses and materials were made generic, so that any similar business in the sector could use them.  This won't just help staff become more aware of sustainable tourism, it will also help them plan together how to rethink their own businesses to make them more sustainable.

You can access those training materials here.

Hypocrisy or incongruence?

I get uncomfortable when greener-than-thou environmentalists criticise others, because of their supposed hypocrisy. I think it leave us all vulnerable to a similar criticism, and seems lacking in empathy.

That doesn't mean that I think we shouldn't pay attention to our own environmental footprint.  What it does mean is that when we are reflecting on our practice as change-makers of one kind or another, we can be a little more sophisticated, and avoid judging ourselves (and others) as either eco-sinners or saints.

In my own work, I've been able to help fellow climate-change champions to reflect in a structured way on their personal and collective environmental footprints, and how to manage the (inevitable) incongruence between what they espouse and their personal negative impact, using a workshop format.

That workshop format, and the results, are described in Being the Change for Climate Leadership, first published in Organisations & People, the journal of AMED (the Association of Management Education and Development).

The greening of Corporate Social Responsibility

Most often, corporate action around sustainability issues is looked at as if the organisation is a single discrete entity, making decisions by itself. While this is convenient for discerning general patterns and for traditional management theory, itʼs not the way it appears to me in my day-to-day work with change agents. For example, Tom Lyon and John Maxwell talk about the usefulness or otherwise of companies including environmental activities under their CSR umbrella. Their post, understandably given their interest in the level of overall society rather than the micro of what happens inside organisations, concentrates on whether voluntary activity by companies might work against a potentially more effective approach of government regulation.  That's an interesting debate and one which I've seen first hand when I was the expert rapporteur for the European Commission's Round Table on CSR.

But I'm interested in the lived experience of individual actors.

So, what if we look at this from the point of the view of the individual change agent?

If I'm in a company, and I'd like to get it to begin shifting towards sustainability, then I'll look around to see where the opportunities might be.

If there's already an active CSR programme of some kind, then I might see this as a useful initiative to piggyback on or link in with.  Perhaps I can build in operational environmental improvements to a CSR programme which currently is little more than philanthropy.  Or perhaps the CSR team would appreciate support in making their community activities more related to organisational strategy.

Getting involved in existing activities gives me the legitimacy to be part of the conversation about how they can be made more strategic, more mainstream and more ambitious.

Being part of the conversation is critical if we're to add tinder to the sparks of positive intent which will be present where people are doing CSR.

Just too depressing to think about

At a gathering of friends, new and old, over Easter, I'm asked, "What is it exactly that you do then, Penny?"  After a few fumbling attempts to explain,  they get it. Their responses, though, are telling:

“Yes, because I just wouldn’t think about climate change at all if I didn’t have to.”

“It’s just too depressing to think about.”

“And too frightening.”

“And you just feel overwhelmed. The more I know, the less I feel able to do anything about it.”

Those are the responses of my friends.  As professionals in our field, however, what is our duty to our clients? What do we do with their feelings of fear, depression and powerlessness?

An 'every-day' response might be to rescue people from their feelings, so as to spare them (and our) discomfort.  "It's OK, I'm sure we'll get through it, there's nothing to get upset about."

But I think that as professionals intervening with our clients, or active citizens helping to run grass-roots activities, that's not sufficient.

The work of people like Joanna Macy and Mary-Jane Rust can help us.  It can help us to understand the causes of despair.  And it can help us to honour it without being disempowered by it.  So we can confront that depressing thought and begin to make a path of our choosing.

OD for SD

I love it when I can cross-fertilise.  When I can bring a gem of insightful knowledge from my work on organisational change, learning and development and pass it on to my passionate, committed and somewhat geeky colleagues in the world of environmental management, policy and general eco-knowledge. This article about OD - organisational development - explores how some different practitioners have drawn on ideas about change to help them push the environmental boundaries.

Raw data - consultants in business sustainability - OCAs only

"Organisational leader or part of a wider change movement? How sustainable development change agents see themselves", Penny Walker, EABIS Colloquium 2008.

Raw data used in this paper is available in this document. This page replaces the link given in the paper (http://www.penny-walker.co.uk/sd_change_agents_survey.html) which is no longer active.

Part of a wider change movement

This is a slide show that I gave to the EABIS Colloquium in 2008.  It presents the results of a survey I conducted of organisational change agents, and asks how we can better support ourselves, and each other, at a time when we're getting better informed (and many of us more anxious) about the sustainability crisis.

Penny Walker Eabis08 Organisational Leader Or Part Of A Wider Change from PennyWalker

View more presentations from PennyWalker.

There's also a paper and a  journal article to accompany the slides.  The article / chapter was originally published in Greener Management International and in "Consulting for Business Sustainability", edited by Chris Galea.