climate change

Communicating about climate change using audience segmentation

Communicating about climate change using audience segmentation

What magic words can add 11% to the number of people supporting 100% renewable power, and take support for ending deforestation up to 84% of respondents? Dedicated specialist researchers at Climate Outreach have taken a deep dive with their seven segments of the British population and tested some different framings of the climate crisis, in the run-up to COP26. What did they find?

Disruptive tech and the climate

Disruptive tech and the climate

During Storm Dennis, eight people apparently had narrow escapes because their Teslas' automatic braking systems stopped them in time to avoid a falling tree. But what other benefits might disruptive technologies like autonomous vehicles, AI, or big data have in the climate and ecological emergency? I was lucky enough to chair an IEMA Fellows and Futures event and hear about disruptions from blockchain to bicycles.

Holding the space for climate conversations

Holding the space for climate conversations

How do you feel about the climate emergency? How do you feel about your personal contribution to emissions of greenhouse gases? What do you see in your future?
 
And if you’re a facilitator, or have some other role in helping other people have conversations about the climate, what do you do when strong emotions show up?

What is a Citizens' Assembly?

What is a Citizens' Assembly?

Citizens’ Assemblies are having a bit of a moment in the UK, with Extinction Rebellion calling for them, and national governments, parliaments and local authorities commissioning them on subjects including the future of social care, air quality, transport and climate change. But what exactly is a Citizens’ Assembly?

What can I do, to calm the climate?

What can I do, to calm the climate?

If the IPCC’s Special Report on climate change made you want to do something – anything – to calm the climate, swiftly followed by a sinking feeling that you just don’t know what is both doable and meaningful, and you’d rather not think about it…. You can do something meaningful! Here’s a great way to find your contribution.

Sweet like chocolate - protecting Earth's life support systems

In the fourth of my series on business and the Sustainable Development Goals, I found out about how Nestle and Mondelez are working to secure their long-term supply of cocoa,  about how companies are calling for greater action on carbon emissions and how the pension fund of England's environment regulator is divesting from fossil fuels.  This part of the series looks at Goal 13 Climate Action and Goal 15 Life on Land.

You can see the article over at The Environmentalist's website here.  Login if you are a subscriber or an IEMA member, or register for a free trial.  If that's not for you, the pdf is here.

Explorer Inge Solheim raised a flag representing Goal 13, Climate Action, in the community closest to the North Pole, to support the UN Global Goals for Sustainable Development. Image c/o Global Goals media centre.

Explorer Inge Solheim raised a flag representing Goal 13, Climate Action, in the community closest to the North Pole, to support the UN Global Goals for Sustainable Development. Image c/o Global Goals media centre.

Has there been a tipping point for sustainable business?

Sustainability types were discussing the Sustainable Development Goals (aka Global Goals) in London last night, at a regular meeting of The Crowd. If you are twitter-enabled, you can search for the #crowdforum tweets to follow that way.

I've got very interested in the SDGs, since being asked to write a series of articles about how business is responding, for The Environmentalist.

There was some great conversation, and I was particularly struck by Claire Melamed's view that businesses can cherry pick (or have strategic priorities) among the SDGs, as long as a business doesn't actively undermine any of the goals or targets.  That seems a pretty clear minimum ask!

How would you tell if a goal is being actively undermined?

So how would you tell?  Perhaps the easiest is to do an audit-style check against all 169 of the targets, and spot the krill oil which is staining the otherwise spotless business practices. Some will be easier to test than others, so the views of stakeholders will probably be useful in helping see the business's practices from a variety of angles.

What are the sanctions and disincentives?

The people who spoke about this seemed to be relying on good old fashioned campaigns to bring the undermining to public attention and turn it into a business issue for the company concerned.  Which seems pretty familiar to me. One person used the Greenpeace campaign against the use of unsustainable palm oil by Nestle's Kit Kat as an example.  And that campaign was way back in 2010. Friends of the Earth was launched in the UK with a mass bottle dump outside Schweppes headquarters, which became a well-known photo at the time.  Social media ensures that campaigns like this can become viral in a few hours. But in essence they are nothing new.

Another person said "you'd have to be not in your right mind, to actively undermine any of these goals."  And perhaps she's right.  But it's clear that either lots of people haven't been in their right minds, or perhaps it's been perfectly rational to undermine social and ecological life support systems, because we are here and here isn't a great place for many of the critical issues highlighted by the global goals.  Once again I find myself wobbling between irrational optimism and chronic unease.

But let's give this optimist the benefit of the doubt, and assume that it is now rational to avoid actively undermining the goals. 

What's changed?

The claim was made, with some strength of feeling, that COP21's agreement in Paris has made a tangible difference, with analysts using climate and fossil fuel exposure to make investment recommendations.  And there seemed to be general agreement in the room that this was new and significant.  And today, two days after the Crowd forum event, comes the news that Peabody Energy (the world's biggest privately-owned coal producer) has filed for bankruptcy.  So that's one of the 17 goals accounted for. 

Other voices suggested that the 17 goals will set a broad context for action by policy makers and government, helping business decision-makers have more certainty about what the future holds and therefore being more confident to invest in goal-friendly products, services and ways of doing business.  On the other hand, people noticed the apparent disconnect between the UK Government's pledges in Paris, and its action to undermine renewables and energy efficiency, and support fossil fuel extraction, in the subsequent budget and policy decisions.

Another change was the rise of the millenials, who make up increasing proportions of the workforce, electorate and buying public.  Their commitment to values was seen as a reason for optimism, although there was also a recognition that we can't wait for them to clear up our mess.  (As someone who still clears up her own millenial children's mess, while said young people are jetting off and buying fast fashion off the interwebs, I am perhaps a little cynical about how values translate into action for this generation.)

And the final bid for what's changed, is the recognition and willingness of players to collaborate in order to create system-level change.  And the good news on this is that there is a lot of practical understanding being shared about how to make collaboration work (Working Collaboratively is just one contribution to this), and specialist organisations to help.

So has there been a tipping point?

Lots of people were insisting to me that there has.  There were few negative voices. In fact, some contributors said they were bored and in danger of falling asleep, such was the level of agreement in the room.  I was left with the impression that we're getting close to a critical mass of business leaders wanting to do the right thing, and they need support and pressure from the rest of us to make it in their short-term interests to do so.

So is it back to the placards, or sticking with the post-it notes?