communications

Communicating about climate change using audience segmentation

Communicating about climate change using audience segmentation

What magic words can add 11% to the number of people supporting 100% renewable power, and take support for ending deforestation up to 84% of respondents? Dedicated specialist researchers at Climate Outreach have taken a deep dive with their seven segments of the British population and tested some different framings of the climate crisis, in the run-up to COP26. What did they find?